Yard Sign or Bandit Signs Advertising - Does it work?
Yard or lawn signs have many benefits and should be a part of any local or nationwide marketing campaign.
- They are cheap to produce and quick to turn around in most cases!
- Target your message to specifically to an audience that is perfect for sales.
- Yard signs can help you quickly raise branding identity and create immediate awareness for your business or organization or public awareness messaging.
The biggest benefits for Yard Lawn Bandit Sign Marketing:
Printed Yard Signs are Affordable
Compared to just about any other form of advertising, yard signs are among the cheapest ways to advertise your local business. A billboard on a busy street or interstate area might cost you around $1,000-$10,000 per month ( and that is only for 1 location! )
A targeted direct mail campaign could cost you around $2,500 just to send it to 3,000 homes and you have to constantly push more print and more deliveries to get back your return on investment. Most direct mailers can be effective but you have to blast out at least 3-4 mailings to make it stick for you and not wind up in the trash or bundled in with other junk mailers. EDDM is another way of blanketing a zip code , but again, it can take a higher frequency of doing your drops in the mail over and over again before seeing a result.
Some clients have reported phone calls coming in within minutes of dropping off a sign out in the wild.
A good TV/Hulu or Video ad commercial could run you well over $10K (including production). This can also rack up over time and lose its effect and relevance and have to be done again and again to stay with the freshness of times.
Because lawn signs are made of inexpensive materials, you can purchase a yard sign for as cheap as $0.65 per sign for the smaller sizing and can still be cheaper per unit in bulk when you upsize your ad graphic.
Yard Signs are an easy, yet, effective advertising medium –
You don’t have to be a marketing expert to take advantage of yard sign advertising. You don’t need to know the latest marketing trends, local traffic counts or demographic research for your yard sign strategy to be effective. You know your customers and you know your community. Therefore, you will be the best judge to determine the ideal locations for your signs.
Effectiveness of Lawn Signs and getting back your money –
Research indicates that 85% of your customers live or work within a 5-mile radius of your business. This means that local signs will be seen by the people mostly likely to do business with you. And because they are easy to set up, you can put them at high traffic locations and regularly move them around giving you opportunities to advertise to new audiences.
Durability of Printed Yard Signs – If you purchase your yard signs from Produced by Deuce, LLC, your signs are made from high-quality corrugated plastics & printed with UV inks which means they will last and look great for a long time. This will allow you to use your yard signs over and over again without worry of the printed elements being worn away by the elements.
Bandit Signs are Flexible in switching out designs! –
Lawn signs are light weight and easy to set up, you can regularly move your yard signs around to take advantage of different high-traffic locations. Since you are saving a ton by using yard signs as your advertising vehicle, you have the ability to swap out messages and swap out the call to action and try A and B type marketing to see which is most effective.
Can Yard Signs Actually be Environmentally Friendly?
Signs that are dropped and picked up in multiple locations can be viewed as a more responsible way of advertising.
After you are done with your campaign, reach out to some places that may accept this type of plastic and repurpose it. Signs are also great as means of sturdiness up boxes and shipping and are used in many applications.
Our corrugated plastics are also great to bring to your local recycling center. You may also find something or a project you can use the sign boards with to help build bird houses or other types of arts and crafts with.
Bottom line… Be conscious about what you do with your signs.
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